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Volt Fitness
Role
Brand Strategy, Branding, Design, Art Direction, Digital and Social Media Design, Web Design and Build
Project type
Brand strategy, branding, launch campaign, interior design mood boards
Web platform
Wix
Location
Melbourne, Victoria, AU
We were tasked to build the brand from the ground up. I was personally responsible for the brand aesthetic, design, art direction and interior mood boarding. My aim was to create a really special space that was unlike any other fitness studio in Australia.
The final result was an ultra premium and luxurious studio space where clients can workout out and get their sweat on all while feeling like they are at an exclusive New York day spa.
The logo mirrored this feel while still feeling like a gym. The 'O' from Volt represents a clock face with the 20 minutes it takes to complete a workout extruded from the clock face in gold.
