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Montblanc - Summit 3
Role
Interface Design, Creative
Project type
Interactive retail window
Location
Paris, France
To showcase the craftsmanship and extensive level of customisation of the Montblanc's Summit 3, we created a 2-metre replica of the smartwatch for the Montblanc retail store on the Champs-Élysées, Paris. The replica was interactive via a QR code which allowed passersby to discover the features of the watch via their mobile phone, even when the store was closed.
The clever web app allowed users to interact with the large LED screen on the replica watch to view different watch faces and to discover the beautiful craftsmanship that goes into each watch. At the end of the experience users were able to book a consultation with a salesperson for when the store was open.
