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Emporium - Launch Projections

Role

Creative, Art Director

Project type

Projections

Location

Melbourne, Victoria, AU

For the launch of the completely reimagined shopping experience in the heart of Melbourne's CBD, we created multiple one-of-a-kind projections.

Strategically placed in Bourke Street Mall at the Myer entrance, we reimagined what a projection canvas could be. We created a larger-than-life cube installation that was firstly, beautiful by day, but secondly, came to mesmerising life at night. Projecting on all four sides, we created the illusion of floating blocks and words, along with liquid and stained glass effects that enveloped the three-dimensional canvas. The projections were offset by an incredible soundtrack created Monty Ryan that echoed throughout Bourke Street Mall for 2 weeks prior to launch.

This is just a small sample of my work.

If you'd like to see more, send me a message.

Thanks for submitting!

I acknowledge the Wurundjeri Peoples of the Kulin Nation as the Traditional Owners of the land where I work, live and play. I pay my respects to their Elders past, present and emerging who will light the way to a brighter future in harmony with each other and country.

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